We've all been there- landed a job interview towards the job of our dreams, then become nervous because of anticipated competition. From the professional clothes you plan to wear, to the performance tweaks to optimize interview performance, the work that goes into preparing for a job interview is equal to college class final exams. Fortune 500 companies demand the best and encourage rigorous competition. We are going to discuss three types of competitive research in the job market:
1. Researching the company
2. Researching company competition
3. Researching your competition
1. Researching the Company
Researching the company is a sacred rule. You need to know when the business was founded, current CEO, and the name of the supervisor you will be working directly under (if available) Find out their company mission statement, their milestones, and significant accomplishments. All of this information is listed in their "about us" section of their company website.
2. Research Company CompetitIon
Investing, even a small amount of time researching the company's competition will show your intelligence and devotion in your field. If done correctly, your recruiter will become jealous and want you all to themselves. Making competitive assessments and gathering information on business rivals, help companies understand how to position their brand, products, and company in the marketplace. Not only can they learn best practices from competitors, but they know that you are looking out for their best interest.
3. Research Your Competition
Researching your competition is vital when job searching in this era. Knowing what education and skills other candidates bring to the table, gives you a hindsight view on what they bring to the table. Like marketing 101, you must identify your USP (unique selling proposition). What makes you unique and stand out from the rest? Highlight all of your unique skills that companies are looking for, that your completion may not possess. Go on LinkedIn and identify your industry peers.
Take inventory of your hard and soft skills. Remember, hard skills are education and experience, soft skills are public speaking, software expertise and sales dominance. It is a good idea to search your industry peers locally on LinkedIn, and figure out what edge you have. You may be in finance, with a background in sales, or maybe you are in the Real Estate, with a background in public speaking. When you find what makes you unique, align your proposition with the company's values.
Use the tools available to you to gain insight on who and what you're up against to give you a competitive edge. Researching all facets in connection to you and the company will show the totality of your worth and will increase your indispensable stock. Let's face it, most candidates skim over essential details and only focus on selling education, skills and experience. Competitive research will give you the edge you need to win over a prospective recruiter and is the missing ingredient to complete a flawless interview.