In today's world, knowledge is power, but how we use this power, differentiates the job opportunities we individually receive. I'm going to show you the ultimate and error-proof way to use research in your favor and how to apply this ancient technique on job interviews. We're going discuss three topics:
1. Researching the company
2. Researching the company's competition
3. Researching your competition
Let's get started.
1. Researching the Company
This is a sacred rule. You need to know when the business was founded, their current CEO, and the name of the supervisor you will possibly be working directly under (if available). Find out their business mission statement, milestones, and accomplishments. All of this information is listed in their "about us" section of their company website. Next, go to their Yelp and Twitter accounts to find out their dirt and shortcomings. Customers that are dissatisfied will let the public know on social platforms. Go to LinkedIn and study the key players within the organization and to get an idea of the values they practice and the working environment that they promote. Find a recurring problem that you will possibly face when on the job and come up with a robust solution. Don't be too aggressive when presenting your resolution, as you don't want to come off as a "know-it-all." Part of your job is to be a problem solver, and the recruiter will be impressed, as it will also show your whistle-blower traits. This also shows your dedication to the company, even when you haven't even been offered the position.
2. Research the Company's Competition
Investing even a small amount of time to research the company's competition will show your intelligence and passion in your field. If done correctly, your recruiter will become jealous and want you all to themselves. Making competitive assessments and gathering information on business rivals, help companies understand how to position their brand, products, and company in the marketplace. Not only can they learn best practices from competitors, but they know, without a shadow of a doubt, that you're looking out for their best interest.
3. Research your Competition
Researching your competition is vital when job searching in this era. Knowing the amount of education and skills other candidates bring to the table, gives you a hindsight view on what you're up against in the job market. Marketing 101 class teaches that you must identify your USP (unique selling proposition) and you must utilize this technique when interviewing. What makes you unique and stand out from the rest? Highlight all of your unique skills and make compelling bullet points, so it's easy for the recruiter to follow along with your career story. Go on LinkedIn and identify your industry peers. Take inventory of their hard and soft skills. Remember, hard skills are education and experience, soft skills are public speaking, software expertise and sales dominance, etc... It's a good idea to search your industry peers locally on LinkedIn, and figure out what edge you have over them. You may be in finance, with a background in sales, or maybe you're in Real Estate, with a background in public speaking. When you find what makes you unique, align your proposition with the company's values.